Textual Analysis Exercise & Levis Commercial

What do you need to think about when you look at a still photo?

• The content
• Camara angle
• Composition
• Light
• Colors
• Location
• Mood
• Why?
• What is missing?
• Cropping

What would other elements would you add to your list for a moving film sequence?

• Sound: diagetic and non diagetic, soundtrack.
• Mice-on-shot
• Camera movement
• Script
• Set design
• Mice-on-scene
• Target audience
• Editing & sequency
• Chronology
• Features determining genre
• Representation of characters & issues

Sequence of tasks for textual analysing:

Levis commercial - Michael Gondry (french film maker)

What is being seen and heard:

• Why was the film made in this way? It wants to show how old Levis are and present it as a fashion or jean tradition, this idea of traditions is created by the historical period where people where very reserved and sexual activities weren't well seen, which we see by the facial expressions and body language of the older characters.By the other hand, sound is also important because the music is a contrast of how Levis are modern, so it brings us from the past to the actual date.
• How are the items constructed? The items are constructed by the jogging quality the film has. Also the main audience determine the audience as the main characters are around 18 years old more or less, the audience if young people. Also the music is slower on the establishing shots as it is not presenting any actions happening at the moment. The main characters have a close up on their faces to emphasize them. Finally we can see there is a flashback at the house of the girl of his father's face in the store to remind the audience it is the same person.
• Other notes: 
• P.O.V shot when he is on his journey toward his grilfriend's house. It is also a sense of location due that the movement tells us he is going somewhere.
• The commercial is about facial expression
• The film is about a boy driving to a shop, going in a shop and buying condoms.Then he drives again and we see that he arives to the girlfriend's house and there is a shot of her girlfriend in the balcony, and then the father opens the door and is the same man whom he bought the condoms too. Then the girl appears and go away with the boy away.
• Rural united stats: basic things, not very old state
• Time period: cars, store, face expression of the women in the shop disproving the boy buying condoms(moral disaprovement)
• Social context: boy comes from a barn and the girl has a big house with a balcony, so she is from a higher social class
• Lots camera angles
• Money: how big is Levis company?
• Color: black & white which shows that it is old
• Techno: not related to the images shown.